Fast Track Entertainment and Leanbranding Form Strategic Partnership to Support Global Growth of K-pop Group KIIRAS
Fast Track Entertainment CEO Harris Lim (left) and Leanbranding CEO Kim (right) during the MOU signing, marking the start of a strategic partnership for the global growth of K-pop group KIIRAS.
KIIRAS, a six-member global K-pop girl group launched by Leanbranding.
Fast Track Entertainment (FTE) has entered into a strategic partnership with South Korean entertainment agency Leanbranding to support the global growth of rising K-pop girl group KIIRAS.
Under the partnership, formalized through a Memorandum of Understanding (MOU), Fast Track Entertainment has been appointed as Leanbranding’s official global commercial representative for KIIRAS, supporting the group’s international growth and expansion across key markets.
The collaboration reflects Fast Track Entertainment’s recent evolution into an entertainment company, expanding beyond events into long-term artist partnerships and representation. The partnership with KIIRAS marks FTE’s first artist management and representation mandate, building on its established track record in celebrity partnerships and live entertainment.
“KIIRAS impressed us with their confidence, energy, and strong group chemistry despite being early in their journey,” said Harris Lim, CEO of Fast Track Entertainment. “This partnership allows us to support their next phase of growth in a focused and commercially grounded way, working closely with Leanbranding to build long-term opportunities internationally.”
KIIRAS debuted in May 2025 under Leanbranding and gained attention within months of launch. Led by 20-year-old Malaysian member Ling Ling, the six-member group’s debut single Kill Ma Bo$$, released on May 29, 2025, has surpassed 7.6 million views on YouTube, signaling early international traction.
Recognized for its Americana- and Country R&B-inspired debut concept, KIIRAS has since released additional singles including Bang Bang!, and KIIRASMAS. On December 31, 2025, the group headlined the Sunway Velocity Mall New Year’s Eve Countdown in Kuala Lumpur, marking a significant live performance milestone and reinforcing its growing regional profile.
“As KIIRAS continues to grow, it is important to work with partners who understand both the creative and commercial aspects of building an artist internationally,” said Leanbranding’s CEOs, Kim and Kwon. “Fast Track Entertainment brings regional insight and execution capability that aligns with our long-term vision for the group.”
The partnership sets the foundation for future collaborations across live appearances, brand partnerships, and international opportunities, with further announcements to follow.
About Fast Track Entertainment
Fast Track Entertainment (FTE) is a proud subsidiary of Fast Track Group (NASDAQ: FTRK), shaping global entertainment from Asia through talent partnerships, artist representation, and live entertainment experiences.
Founded in Singapore in 2012, FTE has built a strong track record in celebrity partnerships and live entertainment, working with global talents such as Jessica Jung, MINNIE of i-dle, and TREASURE, alongside regional brand partners including Dongfeng and Serba Wangi.
Website: https://ftentertainmentglobal.com/
About KIIRAS
KIIRAS is a six-member global girl group launched by Leanbranding. Debuting in May 2025, the group quickly drew attention as Ling Ling became the first Malaysian member to lead a K-pop girl group. With their debut single “KILL MA BO$$” and follow-up single “BANG BANG!”—which surpassed 12 million views shortly after release—KIIRAS has established itself as a 5th-generation global rookie through strong live performances and growing international potential.
YouTube: https://www.youtube.com/@KIIRASofficial/videos
About Leanbranding
Leanbranding is an integrated entertainment company combining commerce and entertainment. Its roster includes KIIRAS, along with top-tier musical actors and television personalities in Korea. Leanbranding develops differentiated entertainment businesses through artist-IP-based content production, brand collaborations, and global project initiatives.