Fast Track Events Rebrands as Fast Track Entertainment, Marking a Strategic Evolution Beyond Events

Fast Track Events today announced its strategic rebrand as Fast Track Entertainment, marking an evolution beyond events into a broader entertainment platform focused on influence, talent, and long-term brand impact.

Founded in Singapore in 2012, Fast Track built its reputation through live events and activations across Asia. What began as moments on stage in the region has since grown into deeper collaborations across the entertainment ecosystem, spanning talent partnerships, brand storytelling, and cultural engagement.

“Events create moments. Entertainment creates influence,” said Harris Lim, CEO of Fast Track Entertainment.“This rebrand reflects how our role has evolved and how we create value today, in how we work with brands, partners, and celebrities.”

Today, Fast Track Entertainment operates at the intersection of entertainment, celebrity collaboration, and brand partnerships. By combining its event heritage with a broader entertainment ecosystem, the company works with brands and partners to create impact that extends beyond a single activation and continues to resonate across platforms and audiences.

As Fast Track Entertainment enters its next chapter, the company continues to strengthen its capabilities and partnerships across APAC and beyond. This includes deeper engagement with high-profile clients and ongoing collaboration with celebrities to support their global brand growth.

With this rebrand, Fast Track Entertainment reinforces its ambition to shape global entertainment from Asia, creating influence that lives on long after the lights go out.