Fast Track Entertainment Officially Unveils LAUNCHPAD, a New Artist Growth Platform in Southeast Asia

Official media launch draws more than 500 attendees, offering media, industry partners and fans a first look at a new platform that will come to life through a series of live showcase experiences across Southeast Asia.

KUALA LUMPUR, Malaysia, 4 August 2026 – Fast Track Entertainment ("FTE"), a subsidiary of Fast Track Group (NASDAQ: FTRK), officially unveiled LAUNCHPAD, a new artist growth platform in Southeast Asia, at an exclusive media event in Kuala Lumpur.

The official media launch brought together more than 500 attendees, including industry leaders, brand partners, entertainment executives, media representatives, artists and fans. The event offered the first public preview of how LAUNCHPAD will come to life through a series of live showcase experiences, connecting artists with audiences, media, brands and industry partners across Southeast Asia.

Representatives from more than 35 media organisations attended the event, with over 60 journalists, editors, broadcasters and content creators participating throughout the day. Fast Track Entertainment and the featured artists completed more than 20 exclusive media interviews, generating broad media coverage across television, radio, print and digital platforms.

Designed around a series of live showcase experiences, LAUNCHPAD brings together artist performances, regional media engagement, original digital content and brand partnerships to help artists build awareness, grow fan communities and unlock new commercial opportunities across Southeast Asia.

The event featured performances by KIIRAS (South Korea), UPRIZE (Vietnam) and Yusry Abdul Halim (Malaysia), giving media, industry partners and fans a preview of the live showcase format that will anchor future LAUNCHPAD live experiences across the region. The programme featured the official unveiling of LAUNCHPAD, artist performances, networking sessions and exclusive media interviews.

"LAUNCHPAD represents an important step in our vision of building a connected entertainment ecosystem across Southeast Asia. We believe artists grow fastest when they can connect directly with new audiences through meaningful live experiences. The official media launch demonstrated how LAUNCHPAD brings this vision to life through a series of intimate artist showcase experiences that connect artists with audiences, media, brands and industry partners. Supported by original digital content, brand partnerships and regional collaborations, we're creating new commercial opportunities that help artists build audiences and expand beyond their home markets. This is only the beginning, and we look forward to bringing LAUNCHPAD to more markets across the region."

Harris Lim
CEO, Fast Track Entertainment

Following its official unveiling, LAUNCHPAD will roll out a series of live showcase experiences across Southeast Asia from late 2026 through early 2027. Each edition will connect artists with audiences, media, brands and industry partners through live performances, regional media engagement, original digital content and brand partnerships, creating new opportunities for artists to expand their reach across the region.

Industry Participation

  • 500+ attendees, including industry leaders, brand partners and entertainment executives

  • 35+ media organisations represented

  • 60+ journalists, editors, broadcasters and content creators

  • 20+ exclusive media interviews conducted

Audience Reach

  • 300+ fan tickets redeemed ahead of the event

  • 1,200+ livestream viewers during the official media launch

Media Coverage to Date

LAUNCHPAD Media Event Press Kit: Access here

Featured Artists

KIIRAS (South Korea)

KIIRAS is a six-member global girl group launched by Leanbranding and globally represented by Fast Track Entertainment.. Debuting in May 2025, the group quickly drew attention as Ling Ling became the first Malaysia member to lead a K-pop girl group. Following their debut single “KILL MA BO$$$” and follow-up single “BANG BANG!”, the group’s recent comeback single “TA TA” exceeded 10 million views in less than one week, underscoring its growing regional and international appeal. With strong live performances and rising audience momentum, KIIRAS continues to build its presence as a next-generation global K-pop act. 

YouTube: https://www.youtube.com/@KIIRASofficial/videos

UPRIZE (Vietnam)

UPRIZE is a seven-member Vietnamese boy group formed by SYE Holdings. Since debuting in 2026 after winning the competitive reality show Show It All, the group has quickly gained recognition for its blend of pop, R&B and experimental sounds, complemented by strong live vocals and high-energy performances. Following the release of their debut album "THĂNG", which reached No. 1 on the iTunes Vietnam chart, UPRIZE has also recorded the official theme song for the APL 2026 esports tournament and performed at Vietnam International Fashion Week. With a growing fanbase and expanding regional presence, UPRIZE continues to establish itself as one of Vietnam's most promising new pop acts.

YouTube: https://www.youtube.com/@uprize_sye 

Yusry Abdul Halim (Malaysia)

Yusry Abdul Halim is an award-winning Malaysian singer, songwriter, actor, director and producer under Sony Music Malaysia. Over a career spanning more than three decades, he has established himself as one of Malaysia's most respected entertainment figures through his success in music, film and television. As a member of the iconic pop group KRU and an acclaimed filmmaker, Yusry continues to inspire audiences across the region with his enduring contributions to the entertainment industry.

Instagram: https://www.instagram.com/yusryabdhalim/ 

Judy Ang