Fast Track Entertainment Brings Dream Cruises’ 10th Anniversary Celebrity Strategy to Life with Chef Tommie Lee Onboard Genting Dream
Fast Track Entertainment (FTE), a subsidiary of Fast Track Group (NASDAQ: FTRK), has brought the first chapter of Dream Cruises’ “A Decade of Dreams” 10th anniversary campaign to life with an exclusive onboard appearance by acclaimed Chef Tommie Lee, also known as “Chef French Papa” from Netflix’s Culinary Class Wars.
The activation marks the first live execution of FTE’s three-pillar celebrity partnership strategy for Dream Cruises’ year-long milestone campaign. Appointed as talent and creative partner, FTE developed the campaign architecture across Culinary, Wellness and Entertainment, matching each pillar with a celebrity profile designed to engage a distinct audience segment.
From Talent Placement to Campaign Architecture
For FTE, the collaboration with Dream Cruises demonstrates how celebrity partnerships can move beyond one-off appearances into structured, experience-led campaigns. Rather than simply matching brands with talent, FTE shaped the campaign around a year-long creative framework, with each celebrity selected to play a clear role within the overall anniversary experience.
The Culinary pillar brings together food, storytelling and travel through Chef Tommie Lee. The Wellness pillar will feature Amotti, the South Korean fitness personality known for his discipline, athletic presence and strong following across Asia. The Entertainment pillar will feature KIIRAS, the six-member global K-pop girl group building fast momentum across Asia following the release of their recent comeback single “TA TA”.
Together, the three chapters demonstrate FTE’s approach: connecting the right talent to the right audience, platform and experience.
Chef Tommie Lee Brings the Culinary Chapter to Life
The Culinary chapter officially launched onboard Genting Dream during a 2 Night Cruise from Singapore to Melaka, where invited guests experienced an intimate session with Chef Tommie Lee. During the appearance, Chef Lee shared his journey, inspirations and passion for food, offering guests a closer look at the stories behind his craft and creative philosophy.
As part of the anniversary celebration, Chef Tommie Lee also curated a special menu for Dream Cruises guests. While the sailing marked his exclusive onboard appearance, the specially curated menu will continue to be available at Bistro Restaurant onboard Genting Dream from 3 May to 3 July 2026, extending the Culinary chapter to more travellers across selected sailings.
A Year-Long Platform for Celebrity-Led Experiences
The launch of the Culinary chapter marks the first proof point of FTE’s wider strategy for Dream Cruises’ “A Decade of Dreams” 10th anniversary campaign. The year-long programme will continue with Amotti leading the Wellness chapter in July, followed by KIIRAS headlining the Entertainment chapter in October.
For KIIRAS, the upcoming Entertainment chapter also represents a meaningful brand activation platform as the group continues to build its regional presence. Their recent comeback single “TA TA” exceeded 10 million views in less than one week, underscoring the group’s growing audience momentum across Asia.
“Dream Cruises’ 10th anniversary campaign gave us the opportunity to think beyond celebrity placement and build a campaign with a clear creative arc. Chef Tommie Lee was selected not only for his culinary credibility, but for the warmth, storytelling and personality that he brings to the onboard experience. This first chapter sets the tone for how the wider “A Decade of Dreams” campaign will continue to unfold across Culinary, Wellness and Entertainment pillars.”
Harris Lim
CEO, Fast Track Entertainment
The campaign builds on FTE’s growing portfolio of Korean celebrity and entertainment partnerships across Asia, including previous work with Jessica Jung, TREASURE and MINNIE of i-dle, as well as its recent expansion into artist representation and live entertainment through KIIRAS.
Through Dream Cruises’ 10th anniversary campaign, FTE continues to strengthen its role as an entertainment architect, shaping celebrity partnerships that connect brands, celebrity and audiences through integrated experiences across Asia.
ABOUT CHEF TOMMIE LEE
Chef Tommie Lee, widely known as “Chef French Papa,” rose to prominence on Netflix’s Culinary Class Wars. A French-trained chef celebrated for his bold yet approachable cooking style, he brings both culinary credibility and a recognisable personality to Dream Cruises’ onboard dining experience.
Instagram: https://www.instagram.com/tommie.d.lee/
ABOUT AMOTTI
Amotti is a well-known South Korean celebrity CrossFitter and content creator, recognised for his discipline and approachability. With a strong and growing following across Asia, he brings a high-energy, aspirational presence to Dream Cruises' Wellness chapter.
Instagram: https://www.instagram.com/amottivation
ABOUT KIIRAS
KIIRAS is a six-member global girl group launched by Leanbranding. Debuting in May 2025, the group quickly drew attention as Ling Ling became the first Malaysian member to lead a K-pop girl group. Following their debut single “KILL MA BO$$” and follow-up single “BANG BANG!”, the group’s recent comeback single “TA TA” exceeded 10 million views in less than one week, underscoring its growing regional and international traction. With strong live performances and rising audience momentum, KIIRAS continues to build its presence as a next-generation global K-pop act.
YouTube: https://www.youtube.com/@KIIRASofficial/videos
ABOUT FAST TRACK ENTERTAINMENT
Fast Track Entertainment (FTE) is a proud subsidiary of Fast Track Group (NASDAQ: FTRK), shaping global entertainment from Asia through celebrity partnerships, artist representation and live entertainment experiences. Founded in Singapore in 2012, FTE has built a strong track record working with global and Korean celebrities such as Jessica Jung, MINNIE of i-dle and TREASURE, and most recently signed KIIRAS, a six-member K-pop girl group, for global live entertainment and concert tour representation across the APAC region.
Website: https://ftentertainmentglobal.com/